Author
Antonina Smyrnova
“Everybody needs data literacy, because data is everywhere. It’s the new currency, it’s the language of the business. We need to be able to speak that.” — Piyanka Jain.
A few months ago, a marketing team from a SaaS company came to us with a familiar problem that perfectly illustrated this truth. They were running dozens of campaigns through HubSpot, collecting a goldmine of leads and engagement metrics, but they couldn’t make sense of it all. Each report told a different story.
Marketing blamed sales for “not following up fast enough,” sales blamed marketing for “low-quality leads,” and management had to sit through endless slide decks filled with static screenshots.
What they wanted was simple: a single, reliable dashboard that combined HubSpot’s CRM and campaign data in Looker, automatically and in real time.
That’s where resynced.io came in.
Why Move HubSpot Data into Looker?
HubSpot is a powerful CRM/marketing hub. Over 200,000 organizations use it to track contacts, campaigns, emails, and deals. But its native dashboards are limited: you can’t easily join HubSpot data with your ad spend, product usage, or financials.
By connecting HubSpot to Looker, you can:
- See HubSpot data in Looker alongside sales, product, and ad metrics.
- Attribute revenue to campaigns and measure email-to-deal conversion.
- Create HubSpot Looker dashboards with funnels, cohort analyses, and pipeline heatmaps.
- Combine HubSpot CRM analytics in Looker with Google Analytics, ad platforms, and finance data.
- Automate HubSpot reporting with Looker to get real-time HubSpot data syncs across teams.
This kind of HubSpot BI integration helps businesses move from scattered spreadsheets to live, data-driven decisions.
Common Integration Paths
Before we dive into the resynced.io approach, it’s helpful to understand what other teams are doing and what you can borrow from them.
1. Manual CSV exports
This old-school method is free — you export from HubSpot, upload CSVs to your BI tool, and build reports. But it’s manual, error-prone, and doesn’t scale — you must export again to update the data. Coupler’s article describes this fallback as a “free but brittle” method.
2. Custom API & scripts
Some Dev teams build pipelines that pull HubSpot data via API, transform it, load it into a database, and connect to Looker. It works until HubSpot changes an endpoint, custom fields evolve, or someone forgets to maintain the script.
3. Partner connectors
Platforms like resynced.io let you connect HubSpot to a visualization tool (e.g., Looker Studio) with no code, and they offer scheduled updates and dashboard templates. They allow you to:
- Choose source entities (Contacts, Deals, Companies)
- Filter, rename, remove columns, or add custom formula fields
Automate refresh schedules: hourly, daily, or on demand
Here you can read more about Hubspot to Google Sheet integration.
Why resynced.io Is a Better Bridge for HubSpot → Looker
The marketing team in our story chose resynced.io because it offers the best of both worlds: simplicity for non-developers and robustness for analytics at scale.
Here’s what made it stand out in their case:
- Non-engineers can configure syncs instantly.
- Automatic refresh & delta updates
- Only changed data is synced, reducing load.
- Flexible mapping & filters
- Select, rename, and transform data easily.
- Add new HubSpot objects or custom fields anytime.
- resynced.io handles schema changes and API adjustments automatically.
Because of this, the team didn’t spend weeks tailoring pipelines. Instead, within hours, their HubSpot data was flowing into Looker, ready for exploration.
Step-by-Step Integration
Here’s how you or your team can set this up:
Step 1: Connect your HubSpot account
- In resynced.io, add HubSpot as a source.
- Authorize access to the data objects you’ll need: Contacts, Deals, Campaigns, Email events, and Custom Objects.
Tip: Start with core entities (e.g., Contacts, Deals) first. You can add more later.
Step 2: Select Looker
- resynced.io lets you choose the destination: either your BI system directly or a database (e.g., BigQuery / Snowflake) that Looker reads from.
- This gives you flexibility: if your analytics stack grows, you can shift the target.
Step 3: Choose which data to sync and transform
You give yourself control:
- Select/deselect fields, hide irrelevant data
- Map the fields from HubSpot to their corresponding columns.
Once everything looks good, click "Save and Run" to start syncing. resynced.io will automatically sync your data every 10 minutes, or you can manually trigger it by clicking "Sync Now."
Step 4: Validate & monitor
Before building dashboards, inspect the data in Looker:
- Check record counts, nulls, and joins across tables
- Verify filters and transforms are applied correctly
- Monitor sync logs for errors or delays
Transforming Data Into Insights
When their integration was live, the team’s first dashboards told stories they’d been missing:
- show how many contacts became MQLs, SQLs, and finally won deals
- overlay marketing spend (imported from ad platforms) against deal revenue
- emails or sequences generated closed deals, not just opens
- deals by owner, region, stage, and expected close date
These dashboards transformed meetings. Rather than debating numbers, the team read visuals and aligned on next steps.
Ready to Try It?
This isn’t just about connecting two tools; it’s about moving from confusion and delay to clarity and agility. The marketing startup stopped wrestling with static data. Their decision-making meetings changed. Their campaigns improved because they could trust what dashboards told them.
And you can do the same.
If you’re ready to move from spreadsheets to insights, here’s your path:
- Sign up for resynced.io
- Connect HubSpot as a source.
- Choose your Looker destination
- Select, transform, and filter data you’ll sync
- Configure refresh schedules
- Open Looker and build dashboards using starter templates
Your HubSpot marketing data doesn’t have to stay siloed. With resynced.io, you’ll turn it into a narrative that informs marketing, aligns sales, and drives growth.
Try resynced.io for free — the easiest, no-code way to connect HubSpot and Looker.
We are here to synchronize your data!
