Influencer Marketing Agency
German influencer management company that has evolved beyond traditional influencer management to include its production capabilities. They manage influencer collaborations with major brands, handling everything from campaign execution to monthly payouts.
Company Overview
Industry:
Influencer Management
Location:
Germany
Team Size:
50+ employees
Focus:
Marketing influencer collaborations with major brands
Clients:
Nivea, Vodaphone, Deutsche Bahn, Spotify, and others
Challenge
As the company grew, its monthly payout process became more complex to manage and more prone to mistakes. The team used monday.com to track everything, such as campaigns, payments, and client information, but it wasn’t built for handling payouts.
Each month, they had to pull data from monday.com and copy it into Google Sheets to process payments. This took a lot of time and effort. Team members spent hours copying details like payment amounts and due dates by hand. With hundreds of campaigns each month, it was a slow, tiring process and easy to get wrong.
They needed a better way to connect monday.com with Google Sheets. Although they had some technical support, they preferred not to build a custom solution. Instead, they were looking for something ready-to-use, easy to set up, and simple to manage.
Solution
After reviewing several options in the monday.com marketplace, the team chose resynced.io because it was easy to use and offered the features they needed. The goal was to create a smooth connection between their monday.com boards and their Google Sheets payout system.
Key Features:
- Automatically syncs data from monday.com to Google Sheets
- Updates every 10 minutes, with manual sync available anytime
- Sends key info like element IDs, campaign details, and payment data
- Uses XLOOKUP in Google Sheets to fill in payout calculations
- Easy setup, as team members just enter the element ID, and the data syncs on its own
Customer Feedback
"It saves us so much time and effort that we are willing to pay for it... What was very intuitive was how to create the connection between the different parts of Monday and where I wanted them in the spreadsheet. That was very intuitive, super easy to do." - Co-founder
Technical Specifications
Primary Integration: monday.com ↔ Google Sheets
Sync Frequency: 10-minute intervals + manual triggers
Data: Campaign details, payment amounts, due dates, element IDs
Volume: Hundreds of items synchronized monthly
The customer implemented a hybrid approach using:
- Direct sync for standard monday.com columns
- Workaround solutions for formula columns (using AI columns to extract calculated values)
- XLOOKUP functions in Google Sheets for automated data population
How We Helped the Client’s Business
Our integration completely changed the way the team handles their monthly payouts. What used to take hours of manual work across hundreds of campaigns now only takes a few minutes. Instead of spending time on repetitive tasks, the team can focus on building relationships and growing the business.
The visual interface makes everything easy to follow. It’s simple to see how data moves between monday.com boards and Google Sheets. Team members can switch between integrations and make changes without technical skills.
Overall, the experience has exceeded expectations. The setup was quick, and managing everything day to day is just as smooth.
Time and money saved
Before implementing resynced.io, the company processed up to 5,000 items per month, spending over 80 hours on manual data entry and payout processing.
Manual effort:
- Editing or adding a single item manually took ~60 seconds.
- At 5,000 items/month, that’s approximately 83.3 hours/month of manual work.
Labour cost:
- At an average administrative rate of $25–30/hour, this translates to
- $2,000–2,500/month in labour costs.
After switching to resynced.io, this workload is now fully automated.
Annual time savings: 960+ hours (equivalent to 24 full work weeks)
Annual cost savings: $24,000–30,000
Benefits for the customer
- No more manual data entry for monthly campaigns
- Payouts now take minutes instead of hours
- The team can focus on more important work
- Automation removed errors in financial data
- Payout spreadsheets now use the same format every time
- Campaign info is always up to date
- Easy-to-use interface connects monday.com and Google Sheets
- They can see and manage workflows clearly
- Simple to switch between different integrations
Future Improvements
The customer was excited about future updates, especially support for formula columns, which would help them avoid the workarounds they're using now. As monday.com keeps improving its API, our team’s quick rollout of new features keeps adding value.
The marketing company's experience shows how the right automation tools can make a big difference for growing businesses. By cutting out manual steps in key workflows, they’ve made room to grow while offering better service and lowering risks.
This project is an excellent example of how we help businesses with complex data sync needs, especially those that rely on accurate, real-time financial data. Our setup is simple, it runs smoothly, and it delivers real results. That makes it a great fit for companies seeking to improve data workflows without the need for a large tech team.
We are here to synchronize your data!
