The Gradient
The Gradient is a human-centered design agency for the age of AI. They design and launch digital products used by millions of people.
Company Overview
Industry:
Design Strategy & Digital Products
Location:
Ukraine
Team Size:
20+ employees
Focus:
Strategy and design for digital products used by millions worldwide
Clients:
Nasdaq Dubai, SAB Invest, and others
Challenge
The Gradient relied heavily on Google Sheets to manage sales contacts. However, the workflow quickly became inefficient:
- Contacts were spread across multiple spreadsheets and accounts.
- Two sales managers manually entered data, often leading to duplication, errors, or missing information.
- There was no centralized database, which created chaos and inconsistency.
Copying and pasting data by hand was time-consuming and often led to mistakes. Essential contacts were sometimes lost or forgotten, which created gaps in the sales process.
Solution
The team adopted resynced.io’s Google Sheets → Notion integration to solve the problem.
Key Features:
- Automated sync between Google Sheets and Notion.
- Field mapping to define exactly which data should move where.
- One-time setup: once configured, the sync runs automatically without daily maintenance.
Reliable data flow: every new contact entered in Google Sheets is now instantly available in Notion.
Customer Feedback
“This is a tool you set up once and forget about. It just works — and that’s the best thing.”
Technical Specifications
- Primary Integration: Google Sheets ↔ Notion
- Sync Frequency: Continuous, with manual triggers if needed
- Data Synced: Contacts, sales records
- Users: 2 sales managers actively inputting data
How We Helped The Gradient’s Business
- Eliminated manual copying and pasting of data.
- Brought order to a previously chaotic contact management process.
- Reduced the risk of losing or duplicating contacts.
- Freed up the sales team to focus on growth instead of admin tasks.
Although the company didn’t measure exact time savings, previously each manager spent ~15-20 minutes per week entering data. Now, this process is fully automated — saving dozens of hours annually and ensuring data accuracy.
Benefits for The Gradient
- No more manual data entry
- All contacts consolidated in Notion
- Automatic updates from Google Sheets
- Reliable, error-free data management
- Easy-to-use setup and configuration
Future Improvements
The Gradient team is now exploring other workflows that could benefit from automation, such as marketing and project management processes. They also highlighted the need for more use-case guides, showing how automation can be applied across different business areas.
Conclusion
For a design agency like The Gradient, automating the integration between Google Sheets and Notion was a simple yet powerful change. By removing manual steps, they’ve built a more reliable workflow, ensured data integrity, and freed their team to focus on delivering world-class design work.
We are here to synchronize your data!
